Dear New Muma,

Whether you are pregnant, have just given birth or have grown your family unit again, congratulations. A new baby is the most wonderful gift there is, but we all know it can get tough at times. 

We are a new company called Breast-Friend a mother (Heb) and daughter (Erif) team whose product, Top-Pop, was born from a desire to help Erif on her breastfeeding journey as a first-time mum. It’s a simple little product with a number of benefits for all breastfeeding or expressing mums, especially in those early weeks.

When starting to breastfeed it is so important to be able to see what is going on in order to get your feeding position and baby’s latch right, which is key to successful and pain free feeding for you. 

Early on in their breastfeeding journeys many mums find themselves either holding their tops up with their chins or stripping off layers in order to be able to do this. This device does that for you, you literally pop your top up, leaving your hands free and giving you a clear sight of your baby and boob. It means that any top or jumper becomes breastfeeding friendly, allowing you to dress a bit more like the old you. 

It also acts as a reminder as to which breast you last fed on as it can be left on under your clothes. Through experience we know it’s invaluable to have a reminder. 

Having a muslin always to hand is a real must with a baby and breastfeeding can be a damp business, so teaming the Top-Pop up with one of our adapted muslins means you’ve always got one ready. Top- Pop will hold the muslin in place should you need to cover an older baby’s head to eliminate distraction or for those instances when you just feel more comfortable covered up for modesty or warmth! 

We wish you all the best with your feeding journey and we’d like to share with you the wonderful teams of volunteers who man the various national support helplines if you feel you would benefit from some extra support during this time. They are an invaluable source of support, open 365 days a year, dedicated to helping breastfeeding mums along the way. 

BfN National Breastfeeding Helpline 0300 100 0212 99.30am-9.30pm) Abm (Association of Breastfeeding Mothers) Helpline 0300 330 5453 (9.30am – 9.30pm) La Leche League Helpline 0345 120 2918 (8am – 11pm) 

We hope our product is useful and able to make things a little quicker and easier for you during your feeding journey. 
Best wishes Heb and Erif